12 Creative Recruitment Campaign Ideas To Inspire You

A fantastic recruitment project concept can significantly improve a brand’s appearance in the talent market. And the bright side is that it doesn’t constantly need a crazy budget plan!

Now is the time to inject some creativity and enjoyable into your recruitment campaigns and shock those boring, tired recruitment tactics that usually begin with posting on job boards (boring).

When your talent team starts creating original, appealing campaign ideas that connect into and strengthen your total recruitment method, you’ll rapidly find how to draw in the very best and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment projects are all about developing fun and appealing ways to draw in great prospects to your brand and make a bigger effect on candidates.

Examples consist of recruitment by means of a dating app, utilizing a strange code to break, hosting meet-ups, or employing the help of an immersive virtual trip.

– You can establish innovative concepts for your recruitment project by evaluating the concerns your skill team has now, looking into how other business hook applicants, or conceptualizing originalities with your group.

– Three examples of companies believing outside package consist of IKEA’s 3D-printed meatball campaign, Volvo’s S90 design vehicle that interviews its own service technicians, and a truly enjoyable one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so continue reading).

– After your campaign, create abilities tests in a jiffy to screen and shortlist applications with Toggl Hire. Your skill team can pick from our library of over 150 test design templates to simplify and automate your employing procedure.

What is a creative recruitment campaign?

Recruiters or skill acquisition teams that use initial recruitment campaign ideas, such as games, crack-the-code tests, AI recruitment bots, or video content, connect straight with the hearts and minds of their target market.

How do you know if your organization is utilizing innovative concepts in your strategy?

Well, has the skill group been using the exact same recruitment marketing technique for the last 10 years? (Oh dear, job ideally not.) Why? Well, by following the same standard techniques that everybody else utilizes, there’s no method your brand will stand apart in the crowd.

When companies connect with candidates in a thoughtful, impactful method with their recruitment marketing, they’re more most likely to draw in the qualified individuals they’re trying to find. Now, here’s how your group can begin doing things differently.

How do business think about innovative recruitment projects?

It’s not too complicated. Let’s walk through the actions for creating effective, initial recruitment marketing.

Step 1: Identify your team’s greatest blockers in getting top talent.

Step 2: Next, brainstorm concepts or methods to get rid of those obstacles. Here are some pointers:

– Get inspiration from other business already considering of package.
– Put yourself in the shoes of your target market and consider ways to interact with them in a style and tone that will interest them, such as an animated video.
– Reach out to associates to collect ideas from a diverse group.
– Consider what your business values extremely in its present workers.

Step 3: Bring all your ideas together and produce your recruitment project strategy, including the channels you’ll utilize to release it, such as social networks and your careers site.

Step 4: Review your project cost and ensure you have the spending plan you need, or adjust your plan appropriately (keeping in the great things your target audience likes).

Step 5: Launch your campaign and hope your job advert and other campaign aspects get extensive national, global, (and even viral!) attention.

Do we require to outsource customized parts of our recruitment projects?

Possibly. We understand that not all business have the resources to manage every aspect of a creative project in-house. In that case, you may need to contract out particular components to an agency, such as:

– Designing social networks or job other digital ads
– Creating a video (that does not appear like your nephew stole your cellphone).
– Creating a complex video game or nerdy equation as a recruitment test

Ok, now for the enjoyable stuff.

To assist you win on this new path, we’ve pulled together some genuinely ingenious recruiting ideas below. Companies that came up with some original or job innovative attention grabbers to reel in great prospects.

12 innovative and motivating recruiting campaign examples

Let’s face it, numerous organizations need a recruitment procedure transformation. Especially if they wish to attract young, certified candidates (and the company’s employer brand is as interesting them as a 1970s movie).

The following companies (many of which you have actually likely heard of) likewise needed some fresh ideas for their recruitment marketing to jazz up their out-of-date image-and they all succeeded.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting enough varieties of junior personnel for white-collar work environments.
Recruitment method: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social networks, advertisements, referrals.
Their most initial project idea was absolutely their US zombie recruitment video-a Walking Dead-themed recruitment advertisement that ran during the show’s season finale. It might not have featured at any big global advertising celebration, but it sure got individuals talking. Which’s what you desire.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for dangerous occupations like the army is becoming harder.
Recruitment method: Using pop-culture references to bring in a large range of ‘profiles’.
Tactics: TV adverts, social networks, and other online platforms.
This project is distinct since it uses the concepts of good marketing or copywriting by appealing to what is very important to its specific target audience-communicating about their values and utilizing their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is presently extremely underestimated and is also experiencing a quick boost in demand post-pandemic.
Recruitment method: job Using emotional and aspirational messaging to attract individuals whose worths line up with the business’s function.
Tactics: Advertising campaign across TV, digital, print, radio, social, and direct mail.
Recruiting for a job that is generally incredibly under-appreciated definitely needs some extra creative juice. Home Instead chose to utilize the services of a professional agency for this project to revitalize their brand name and hook precisely the right kind of individuals.

The firm developed extremely emotive recruiting videos for this niche industry, which 100% hit the mark with their “can’t help but care” target market.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech career destination, and filling tech and digital tasks was a tough job.
Recruitment technique: Using a significant technology pattern to join the conversation and boost their awareness in the tech talent circles.
Tactics: An experimental recruitment project utilizing 3D-printed meatballs.
Now, this is a truly original project run by the Swedish furnishings manufacturer IKEA. To draw in talent that considers of package, they welcomed prospective prospects for an interview over a dish of meatballs.

But not their standard Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting massive labor shortages in hospitality post-Covid.
Recruitment technique: Targeting unemployed, underemployed, and ready-to-work candidates seeking to begin their careers in hospitality by highlighting real-life examples of status seeking.
Tactics: National advertising campaign covering social networks, digital display ads, job radio, and press protection.
These guys are assisting to fill a major pandemic-driven work space. In the US alone, the Bureau of Labor Statistics shared this eye-opening fact:

The market has actually regained 6.9 million jobs because April 2020. Despite these gains, work is 1.3 million lower than in February 2020.

Their project makes prospective newcomers knowledgeable about the huge array of advantages available with a profession in hospitality and uses testimonials from existing workers to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, implied trying to attract 1,000 new workers over 12 months.
Recruitment technique: Doubledown on promoting the ‘work from anywhere’ policy to attract tech skills who wish to work from another location.
Tactics: A physical recruitment drive in a top quality Van

This one’s absolutely another imaginative recruitment project that the software company, Atlassian, launched just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment roadway trip.

Their novel concept aligned well with their work-from-home policy that they were likewise ‘driving home’. And ideally, their innovative thinking has actually assisted them satisfy their Australian and global intake goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment process and lack of gender variety.
Recruitment technique: Building a transgender and gender-diverse talent swimming pool.
Tactics: Updated recruitment procedure

This campaign hit at the heart of the ongoing problem of gender equality in mining. Global mining giant BHP recently ran a successful, global-first (for BHP) initiative to help in reducing working with biases by revitalizing their out-of-date recruitment procedures.

8. EasyJet Recruitment Campaign

Problem: Remedying team shortages post-Covid
Recruitment strategy: Targeting a very specific skill sector – empty nesters and over-45’s.
Tactics: Marketing campaign

Now, this is another campaign that’s thinking out of package. After coming throughout an interesting market insight that “around 78% of British parents aged 45 and over want to take on a new obstacle once their children fly the nest”, EasyJet crafted a recruitment campaign targeting this particular talent pool.

Filling the team shortages with candidates who are over 45, whose kids have finally flown the nest, and who are now searching for a brand-new career adventure!

9. Volvo Recruitment Campaign

Problem: job Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment technique: Grabbing audience attention at a prominent worldwide motor program and developing the brand as an emerging hub for automobile software application engineering.
Tactics: Event PR

Now that’s turning your average recruitment project method on its head for sure! The group integrated AI into the car’s pedestrian speech innovation and vehicle connect system to evaluate the social and technical abilities of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive candidates.
Recruitment technique: Using an ingenious, gamified approach to engage passive prospects & offering a free gift.
Tactics: Skills test was promoted on social media platforms

Our sis company, Toggl Track, wished to work with an SEO manager and idea of a fun project that ‘d be a win-win situation for all. We produced an abilities test difficulty and advertised it across social networks, providing a totally free tee shirt to candidates who achieved high scores.

Reaching passive candidates while getting the word out about our brand name to other talented employees worldwide-it does not improve than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to draw in Millennials and Gen-Zers.
Recruitment strategy: Activating a brand-new disruptive company brand name to draw in graduates.
Tactics: Campus recruitment with an experiential VR trip, professions page overhaul, video series, redeveloping all in-store and school recruiting visual assets

Walmart’s enormous talent acquisition project was developed by Nexus and assisted give the brand name a much-needed facelift (since the retailer may not have been leading of many candidates’ preferred employer lists).

12. Lowe’s Canada Recruitment Campaign

What is the campaign trying to accomplish?

Problem: Attracting young employees in the midst of a labor shortage.
Recruitment technique: Taking advantage of a growing interest amongst young individuals in home remodelling and crafting a compelling worth proposition to set themselves apart from other employers.
Tactics: An exhibit, The Hall of Fail, that provides renovation stops working recreated as masterpieces, out-of-home, web, and social networks content

Intending to recruit some 5,000 people in a year in the middle of extraordinary labor scarcities, Lowe’s Canada was dealing with the monumental difficulty of attracting younger workers. Partnering with an imaginative agency, the brand created a recruitment campaign focusing on opportunities for development and learning within its network.

They have actually likewise found that 88% of Gen Z students desire to work for employers who provide access to training and development opportunities.

Training is a priority for us, job so we ensure to use comprehensive training to everybody who joins our groups. Operating in one of our stores is a terrific opportunity for individuals to gain knowledge that will benefit them all their lives.

Inspired by this insight, the brand launched a project and exhibit that develops on the desire to learn by revealing engaging examples of remodelling failures that youths can prevent by working and discovering at one of the brand’s stores. Each of the exhibits had a QR code for applying directly for the different employment opportunities.

Thinking of your next initial recruitment campaign strategy?

We hope this list has got you buzzing about your next recruitment campaign and how you can match those ingenious business to approach candidates.

Whatever the role, from getting up the very best engineers to roping in the world’s greatest salespersons, your recruitment marketing efforts are sure to hit their hearts and minds if you use your creativity!

One simple method to include sparkle to your next recruitment campaign while making it fun and engaging for you and prospective applicants is to start with skills tests. And, no, you don’t need to develop tests from scratch. Our test library is teeming with role-specific questions developed by the experts.

Say bye-bye to inappropriate candidates and the hours lost screening CVs. Create a complimentary Toggl Hire account today to see just how simple, fun, and reasonable hiring can be.

Juste likes examining through writing. A copywriter by trade, she invested the last 10 years in startups, telling stories and structure marketing teams. She works at Toggl Hire and writes about how businesses can hire actually terrific individuals.